Ideamarket is an experiment to test these hypotheses:
Truth has value.
Truth is uncertain.
Trust is necessary.
Trust is a scarce natural resource.
Markets allocate scarce natural resources between parties with conflicting interests.
"Rationality is risk management." (Taleb)
People cannot be persuaded against their will.
A profit motive makes people more willing to be persuaded.
Truth is universally good, and unites people.
If Ideamarket replaces corporate media as the arbiter of credibility, the problems it creates will be preferable to the problems it solves.