# The URL Market There are two markets — **URLs** and **Users**. ![](https://1973863284-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MO3FS4hHpv7FRVGrwnt%2Fuploads%2F9F2on2jjVvAVbbhDi47z%2FScreen%20Shot%202022-02-16%20at%2010.03.54%20AM.png?alt=media\&token=b2281c5a-bd7b-404d-aa84-42244d4765df) **The URL market** surfaces **the world's most important information.** Think of it like "marketized Reddit." **The User market** surfaces **the world's most trusted voices.** *(Back a user who isn't on Ideamarket yet by listing their Twitter Account. When they claim ownership of their account, they'll get a little blue badge:**)* ### How you'd make money **The first way** to make money is to use your unique insight to find undervalued information on the URL market, or an undervalued voice on the User market to "buy low, sell high." **The second** is to become a high-ranked User. All the money people spend to back your account on the User market, will soon earn interest on a decentralized lending protocol. That interest all gets paid to you. If others spend $1,000,000 on your account, you could get $50,000-$100,000 per year in interest income. In short: The more confidence you inspire in market participants, the more money you make. **The third** is to list a URL that attracts a high volume of deposits over time. The wallet that submits a URL to the URL market on-chain is entitled to claim the interest generated by deposits. ### What we learned It turns out URLs don't make great financial assets, for several reasons: * There's an infinite number of URLs. If someone beat you to your favorite, you can simply copy/paste it into a new place and list the same content on a new URL. This splits liquidity and adds uncertainty. * URLs often have a short relevance half-life. Even a highly important news article might only be relevant for a few weeks, so there's not much need for a permanent market to curate its relevance * Bonding curve problems (link to come)