> For the complete documentation index, see [llms.txt](https://docs.ideamarket.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.ideamarket.io/past-experiments/the-url-market.md).

# The URL Market

There are two markets — **URLs** and **Users**.

![](/files/QNET8BPEJJt9uAbnPgEg)

**The URL market** surfaces **the world's most important information.** Think of it like "marketized Reddit."

**The User market** surfaces **the world's most trusted voices.** *(Back a user who isn't on Ideamarket yet by listing their Twitter Account. When they claim ownership of their account, they'll get a little blue badge:*<img src="/files/OTjIjAOXjYG8RvvmvFvW" alt="" data-size="line">*)*

### How you'd make money

**The first way** to make money is to use your unique insight to find undervalued information on the URL market, or an undervalued voice on the User market to "buy low, sell high."

**The second** is to become a high-ranked User. All the money people spend to back your account on the User market, will soon earn interest on a decentralized lending protocol. That interest all gets paid to you. If others spend $1,000,000 on your account, you could get $50,000-$100,000 per year in interest income. In short: The more confidence you inspire in market participants, the more money you make.

**The third** is to list a URL that attracts a high volume of deposits over time. The wallet that submits a URL to the URL market on-chain is entitled to claim the interest generated by deposits.

### What we learned

It turns out URLs don't make great financial assets, for several reasons:

* There's an infinite number of URLs. If someone beat you to your favorite, you can simply copy/paste it into a new place and list the same content on a new URL. This splits liquidity and adds uncertainty.
* URLs often have a short relevance half-life. Even a highly important news article might only be relevant for a few weeks, so there's not much need for a permanent market to curate its relevance
* Bonding curve problems (link to come)