# The URL Market
There are two markets — **URLs** and **Users**.
**The URL market** surfaces **the world's most important information.** Think of it like "marketized Reddit."
**The User market** surfaces **the world's most trusted voices.** *(Back a user who isn't on Ideamarket yet by listing their Twitter Account. When they claim ownership of their account, they'll get a little blue badge:*
*)*
### How you'd make money
**The first way** to make money is to use your unique insight to find undervalued information on the URL market, or an undervalued voice on the User market to "buy low, sell high."
**The second** is to become a high-ranked User. All the money people spend to back your account on the User market, will soon earn interest on a decentralized lending protocol. That interest all gets paid to you. If others spend $1,000,000 on your account, you could get $50,000-$100,000 per year in interest income. In short: The more confidence you inspire in market participants, the more money you make.
**The third** is to list a URL that attracts a high volume of deposits over time. The wallet that submits a URL to the URL market on-chain is entitled to claim the interest generated by deposits.
### What we learned
It turns out URLs don't make great financial assets, for several reasons:
* There's an infinite number of URLs. If someone beat you to your favorite, you can simply copy/paste it into a new place and list the same content on a new URL. This splits liquidity and adds uncertainty.
* URLs often have a short relevance half-life. Even a highly important news article might only be relevant for a few weeks, so there's not much need for a permanent market to curate its relevance
* Bonding curve problems (link to come)
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