> For the complete documentation index, see [llms.txt](https://docs.ideamarket.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.ideamarket.io/past-experiments/social-account-markets.md).

# Social account markets

Launched on February 15, 2021, the "social account markets" experiment aimed to create a different listing for any user account on any social platform. 

![](/files/VEPom4ABP6GvyEaWjovF)

### What we learned

* Since one person often has multiple social media accounts, "where to back a person" became confusing — If I want to back Elon Musk, should I buy his Twitter account listing or his Substack listing? Having different markets for each social platform added uncertainty and risk, without delivering enough in return.