> For the complete documentation index, see [llms.txt](https://docs.ideamarket.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.ideamarket.io/past-experiments/social-account-markets.md).

# Social account markets

Launched on February 15, 2021, the "social account markets" experiment aimed to create a different listing for any user account on any social platform. 

![](https://1973863284-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MO3FS4hHpv7FRVGrwnt%2Fuploads%2FosKiTsmw9E1HkxOSNRlC%2FScreen%20Shot%202022-04-05%20at%2012.30.08%20PM.png?alt=media\&token=4122b349-5eaa-459e-a5a5-42f422cbd446)

### What we learned

* Since one person often has multiple social media accounts, "where to back a person" became confusing — If I want to back Elon Musk, should I buy his Twitter account listing or his Substack listing? Having different markets for each social platform added uncertainty and risk, without delivering enough in return.