What's the use of measuring "perceived" truth?

What gets measured gets managed. β€” Peter F. Drucker

Measuring perceived truths allows us to collectively manage the zeitgeist, rather than have it managed for us by centralized interests.

The purpose of Ideamarket is not to forcefully prevent falsehoods from achieving prominence.

It’s to create a game that over time rewards billions of people for managing trust and attention responsibly, instead of dozens of people for managing it poorly.

(Ideamarket does for trust and attention what Bitcoin does for money.)