The browser extension displays community-backed credibility for all to see. This means fake news producers will need to buy an Ideamarket ranking commensurate with the genuinely trusted publications they wish to imitate.
As Ideamarket grows, the cost of a high ranking will increase. As fake news producers get priced out, it will effortlessly decrease, without censorship or admin intervention.
2) Relieve social media companies of the impossible burden of making epistemic judgments on behalf of the public.